The imperfectly perfect microbrand
Designed in Sweden, embraced worldwide
Different by design
Based in Stockholm, Pedral isn’t just a watch company—we’re an artistic concept lab crafting limited-edition timepieces that blur the lines between function, art and self-expression.
Our ethos? Defy norms, push boundaries, and deliver unmatched quality.
We invite you to join us on this journey, where timekeeping transforms into an art form, and every watch tells a unique story.
A rare collection within your reach
Each model in our collection radiates an audacious retro-futurism, balanced by minimalist elegance— a nod to the rich essence of understated Swedish design.
The vibrant colour palettes of the dial echoes the diversity of cultures and places across the globe, shaping timepieces that are as captivating as they are reliable.
Our refusal to compromise allows us to explore uncharted artistic territory and craft timepieces with fluid, organic lines that seamlessly embrace your wrist.
To ensure exceptional service and cultivate a special bond with every collector, we limit annual production to a mere 20 pieces per model release and color.
In addition to our main collections, our carefully curated reference prototypes are crafted for discerning individuals seeking extraordinary timepieces.
These rare prototypes are truly different by design, featuring premium Swiss or Japanese movements and captivating dial combinations that transform them into reference treasures.
Some of these prototypes have graced the wrists of fortunate recipients through charitable donations, while others have been acquired by collectors at premium rates.
A lucky few have even been won through prize raffles. Immerse yourself in a world of horological distinction beyond our main collections.
Contact us for pricing and ordering details
At Pedral, we take immense pride in our craftsmanship. Each watch is meticulously designed, tested and assembled at our Stockholm atelier, where we ensure that every timepiece meets our exacting standards for quality and comfort. With Pedral, you can trust that you are acquiring a timekeeping masterpiece that transcends boundaries.
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