Designed in Stockholm
Not for everyone.
Swiss automatic calibre.
Sapphire crystal.
Crafted from exceptional materials.
See what's available now
Worn by collectors in 30+ countries · Max 20 pieces per edition · No restocks
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Designed in Stockholm
Swiss automatic calibre.
Sapphire crystal.
Crafted from exceptional materials.
Worn by collectors in 30+ countries · Max 20 pieces per edition · No restocks
Worn by collectors in 30+ countries
Since 2015
Independent
Stockholm
Max 20
Pieces per dial
No restocks
Swiss
Automatic movements
Sapphire crystal
The Story
Every Pedral is designed for one person, whoever is going to wear it. The squarcle is its signature, a shape found nowhere else in watchmaking and the quiet mark of an edition capped at twenty. Not everyone gets a design like this in their collection.
Read the full story →The Collection
Each edition is limited to 20 pieces. When it sells out, it stays gone. Not a strategy. One person behind every decision.
Earlier editions are sold out and won't return.
Coming
Maestro · Solis
Same tonneau case, same considered architecture. A guilloché dial, proprietary Roman numerals, a subsidiary seconds at six, and a Sellita SW260 automatic movement. The Maestro taken one step further.
Q2 2026 · €1,650
Collectors on the list hear first — before any public announcement.
Join the list →Why Pedral
Every Pedral watch is designed in Stockholm by Kevin Pedral — not a committee, not a trend report.
When you contact Pedral, you speak directly with the person behind the watch.
Swiss automatic movement. Sapphire crystal. Surface-hardened steel (HV1200).
Full quality focus. No compromise on materials, no compromise on execution.
Each variant is produced in twenty pieces only. When an edition closes, it is never produced again.
These are not watches you stumble into. They find the people they belong to.
From the Collection
“Somehow, the watch feels alive. It's incredibly elegant and feels like a part of me. Kevin simply cannot help but do what is in his heart and mind.”
R.C.
Writer · Switzerland · Okapi owner
“Your designs stand out. They have an understated elegance and exude quality far above the price point. The combination was unbelievable.”
M.S.
Collector · Triomphe owner
“Not following trends but being a trend setter. For me, I have to connect with the owner of the brand. Then it's the watch.”
D.H.
Watch enthusiast · Maestro owner
“I've got watches people recognise immediately. This one they don't. That's what starts the conversation.”
Swen A.
Architect · Hamburg · Collector since 2022
“I emailed Kevin and he called me back the same afternoon. We ended up talking for half an hour. Try getting that from Tissot or Longines.”
David M.
Creative Director · Brussels · Triomphe owner
“I own blue dials from the usual names. The Émeraude Vert is different. On the wrist, in actual light, it has this depth that surprised me.”
Anthony A.
Artist · France
Priority access. No noise. An email when a new edition opens. Nothing else.
