Designed in Stockholm
The rounded square, a shape found nowhere else.
Twenty pieces per dial, at most.
Designed by one person in Stockholm.
Worn by collectors in 30+ countries · Max 20 pieces per dial · No restocks
Worn by collectors in 30+ countries
Since 2018
Independent
Stockholm
Max 20
Pieces per dial
No restocks
Sapphire
On every watch
Swiss & Japanese movements
The Story
Born in the Democratic Republic of Congo, raised in Stockholm. Hundreds of failed prototypes and three years of evenings nobody saw, then the first Pedral in 2018. Every design since starts from the rounded square, a shape found nowhere else in watchmaking, and stops at twenty pieces per dial. Not everyone gets a design like this in their collection.
Read the full story →The Collection
Each dial is limited to twenty pieces or fewer. When it sells out, it stays gone. Not a strategy. One person behind every decision.
Earlier editions are fully allocated and won't return.
From the Studio
Collectors on the list hear first — before any public announcement.
Join the list →Why Pedral
Every Pedral watch is designed in Stockholm by Kevin Pedral — not a committee, not a trend report.
When you contact Pedral, you speak directly with the person behind the watch.
Swiss or Japanese movements, chosen for each design. Sapphire crystal on every watch.
Full quality focus. No compromise on materials, no compromise on execution.
Each dial is made in twenty pieces or fewer. When an edition closes, it is never produced again.
These are not watches you stumble into. They find the people they belong to.
From the Collection
“Somehow, the watch feels alive. It's incredibly elegant and feels like a part of me. Kevin simply cannot help but do what is in his heart and mind.”
R.C.
Writer · Switzerland · Okapi owner
“Your designs stand out. They have an understated elegance and exude quality far above the price point. The combination was unbelievable.”
M.S.
Collector · Triomphe owner
“Not following trends but being a trend setter. For me, I have to connect with the owner of the brand. Then it's the watch.”
D.H.
Watch enthusiast · Maestro owner
“I've got watches people recognise immediately. This one they don't. That's what starts the conversation.”
Swen A.
Architect · Hamburg · Collector since 2022
“I emailed Kevin and he called me back the same afternoon. We ended up talking for half an hour. Try getting that from Tissot or Longines.”
David M.
Creative Director · Brussels · Triomphe owner
“I own blue dials from the usual names. The Émeraude Vert is different. On the wrist, in actual light, it has this depth that surprised me.”
Anthony A.
Artist · France
As Featured In
“Unique and elevated take on a classic form, finished impeccably with quality materials.”
Maestro Petite Seconde review · 4.2 / 5 · Recommended
“I would be hard-pressed to find such an exquisite and singular design.”
Maestro review · Vincent Deschamps · 2025
Priority access. No noise. An email when a new edition opens. Nothing else.
