Stockholm · Limited Editions
One designer. Twenty pieces per dial variant. Some are already gone.
Swiss movement. Sapphire crystal. HV1200 coating.
At the established houses, this specification starts at €3,000.
Without the overhead, it starts at €1,300.
30+
Countries · Collectors worldwide
Since 2015
Independent · Stockholm
Max 20
Per edition · No restocks
Swiss
Movements · Sapphire crystal
The Story
Born in the Democratic Republic of Congo, raised in Stockholm. I didn't fit the profile they expected. So I taught myself through obsessive research, hundreds of failed prototypes, and one conviction: if the path to creating beautiful things has a gate, you walk around it.
Every watch is designed here in Stockholm. Each edition is capped at 20 pieces. Each dial tells a different story. And when you contact Pedral, you reach Kevin. Not a customer service team.
Read the full story →
The Collection
Each edition is limited to 20 pieces. When it sells out, it stays gone. Not a strategy. One person behind every decision.
Earlier editions are sold out and won't return.
Why Pedral
Every watch is designed in Stockholm by one person. When you contact Pedral, you speak with Kevin directly. Not a team.
Swiss movement. Sapphire crystal. HV1200 coating. At any established house, this specification starts at €3,000+. Without the retail chain, the showroom, or the advertising budget, the difference remains in the watch.
Twenty pieces per variant. When an edition closes, it closes. There is no second run and no special re-edition.
From the Collection
“I've got watches people recognise immediately. This one they don't. That's what starts the conversation. Someone will go 'what is that?' and then you're talking for twenty minutes.”
Swen A.
Architect · Hamburg · Collector since 2022
“Before I ordered, I had a few questions about the strap width. I emailed Kevin and he called me back the same afternoon. We ended up talking for half an hour. About the watch, about design, about everything. Try getting that from Tissot or Longines.”
David M.
Creative Director · Brussels · Triomphe owner
“I own blue dials from the usual names. The Émeraude Vert is different. The photos really don't do it justice. On the wrist, in actual light, it has this depth that surprised me.”
Anthony A.
Artist · France
Priority access. No noise. An email when a new edition opens. Nothing else.
