Brand Story
In 2015, I applied to Sweden's only watchmaking school. Born in the Democratic Republic of Congo, raised in Stockholm. I didn't have the background they expected. The rejection letter was polite. My response was a decade of work.
Timeline
I applied to Sweden's only watchmaking school. They said no. What followed was three years of self-education: reading everything available, failing at prototypes no one will ever see, and slowly discovering that the people who tell you the door is closed aren't always the ones who built it.
My first watch went live and sold out. Collectors in 12 countries. Every piece spoken for. It was confirmation that the obsession wasn't just mine. There were people looking for something the established houses weren't offering.
A new collection. A different design language. The same conviction: when it's gone, it's gone. Sold out.
A collaboration with horological dream maker Boris Pjanić, a capsule collection bridging fine horology and contemporary art. Released in April 2025. Sold out.
The refined tonneau dress watch with hexagonal bracelet links and diagonal time display. It had been forming in my mind for years. Sold out.
A collaboration with the Micro Indy collective. Ultra-thin at 8.8mm, Swiss hand-wound, with an evolving series of guilloché dial editions. Each limited to 20 pieces. When a dial edition sells out, it does not return. This was the watch where the design language stopped needing explanation.
The watch that started everything is coming back. Reimagined with a new movement, a better case, and the lessons of every collection that came after it. Same soul. Higher standard.
“Pedral is not made for everyone. It is made for those who already understand.”
From the Collection
“I've got watches people recognise immediately. This one they don't. That's what starts the conversation. Someone will go 'what is that?' and then you're talking for twenty minutes.”
Swen A.
Architect · Hamburg · Collector since 2022
“Before I ordered, I had a few questions about the strap width. I emailed Kevin and he called me back the same afternoon. We ended up talking for half an hour. About the watch, about design, about everything. Try getting that from Tissot or Longines.”
David M.
Creative Director · Brussels · Triomphe owner
“I own blue dials from the usual names. The Émeraude Vert is different. The photos really don't do it justice. On the wrist, in actual light, it has this depth that surprised me.”
Anthony A.
Artist · France
Be first when the next edition drops.