Brand Story
In 2015, I applied to Sweden's only watchmaking school. Born in the Democratic Republic of Congo, raised in Stockholm. I didn't have the background they expected — or the steady hands, or the eyesight. What I had was resourcefulness. The rejection letter was polite. My response was a decade of work.
Timeline
I applied to Sweden's only watchmaking school. They said no. So I taught myself — obsessive research, hundreds of failed prototypes, three years of evenings nobody saw. In 2017 I nearly stopped. I didn't.
The first watch went live on Kickstarter. Every piece spoken for. Collectors in 12 countries. Proof that the obsession wasn't just mine.
A new collection. A different design language. The same conviction: when it's gone, it's gone. Sold out.
A collaboration with Boris Pjanić bridging fine horology and contemporary art. Released April 2025. Sold out.
The refined tonneau dress watch with hexagonal bracelet links and diagonal time display. Sold out.
Ultra-thin at 8.8mm, Swiss hand-wound, guilloché dials. Each edition capped at 20. When a dial closes, it does not return.
SW260 automatic movement, guilloché dial, proprietary Roman numerals, small seconds at six. Two dials: Soul Blue and Aura Gold. The most considered Maestro yet.
The watch that started everything — reimagined with a new movement, a better case, and the lessons of every collection that came after it. Same soul. Higher standard.
“Pedral is not made for everyone. It is made for those who already understand.”
Kevin Pedral, Stockholm
Now Available
The current collection follows the same rule — 20 pieces, no reissue. When it closes, it joins the archive permanently.
Maestro · Triomphe · Okapi Classique — limited pieces remaining
Join collectors in 30+ countries. First access to new editions — before any public announcement.