Journal

The Rounded Square

Stories about independent watchmaking, design decisions, and the craft behind every Pedral edition. Written from Stockholm.

Featured Image
PhilosophyFebruary 2026

Why Twenty Pieces? The Case for Radical Limitation

In an industry obsessed with growth, I cap every edition at twenty. Not because I can't make more — but because limitation is the point.

5 min readRead article →
CraftJanuary 2026

Swiss Movements at an Independent Price: How I Do It

Every Pedral watch runs on a Swiss movement — Sellita, ETA, or hand-wound calibres selected for each collection. But I don't charge what the big houses charge.

7 min readRead →
DesignDecember 2025

The Triomphe Guilloché Dial: Anatomy of 8.8mm

At 8.8mm thin, the Triomphe is the thinnest watch I've ever made. Its rotating guilloché dial transforms a single canvas into twenty unique expressions.

6 min readRead →
CollectionNovember 2025

The Okapi Returns: Reimagining the Watch That Started Everything

In 2018, the Okapi launched on Kickstarter and sold out. It's coming back — with a new Swiss movement, a refined case, and the same stubborn spirit.

8 min readRead →
IndustryOctober 2025

What Is a Watch Microbrand? And Why Should You Care?

Microbrands — small, independent, often one-person operations — offer something different: direct access to the designer and transparent pricing.

6 min readRead →
CollaborationApril 2025

Watches and Art: Best of Both Worlds — The Boris Pjanić Capsule

When I met Boris Pjanić in Stockholm, we discovered a shared obsession: making things that reward attention.

5 min readRead →
StudioMarch 2025

Designing Watches in Stockholm: Light, Silence, and Obsession

Stockholm's long winters and endless summer light shape everything I design. The city's design tradition runs through every Pedral watch.

4 min readRead →
CraftFebruary 2025

Hand-Wound vs. Automatic: Why the Triomphe Chose Differently

Automatic movements are convenient. Hand-wound movements are intentional. For the Triomphe — a watch built around thinness and ritual — the choice was obvious.

5 min readRead →

More stories coming soon. Follow us on Instagram for updates.

Don't miss an edition.

Subscribe to The Rounded Square for new articles, early access to drops, and behind-the-scenes content.