The Studio

Some watches begin long before they are made.

With a material. With a dial. Or simply with an idea.

The watches shown here were created once and never as part of a collection. Each piece has already found its owner.

If you are considering something particular, you are welcome to write. Many of the most interesting watches begin exactly that way.

A short note is enough. I read every message personally and respond within 24 hours.

Custom commissions from €7,000 · Typical timeline: 6–8 months from concept to wrist

Auction Piece — Time to Give

Auction Piece — Time to Give

Part of 'Time to Give' — a charity auction devoted entirely to Nordic watchmaking, organised by Stockholm Time. A gold sunburst outer dial, deep black centre, small seconds at six, on a hand-stitched yellow leather strap. Every bid goes directly to the Jonte Foundation's work supporting families in need. No buyer's commission. One watch. One chance.

Numeral Study — Skulptur, Hebrew Dial

Numeral Study — Skulptur, Hebrew Dial

Skulptur is an avant-garde form defined by its unconventional lug design — symmetry held against asymmetry, softness against sharpness. This commission pairs the guilloché sunburst dial with Hebrew numerals, a teal centre, and an amber small seconds at six. The case and dial were made for each other.

Conceptual Study — Betsy Ross

Conceptual Study — Betsy Ross

Thirteen stars on a deep-blue guilloché centre. One for each original colony. Developed in 2026 — the year the United States marks 250 years of independence — as a quiet acknowledgement of a founding moment, not a souvenir of it.

Dial Study — Pink Guilloché

Dial Study — Pink Guilloché

Exploration in contrast — a salmon-rose guilloché dial paired with heat-blued hands and a dark DLC case.

Material Study — Tantalum

Material Study — Tantalum

Tantalum case. Multi-layer guilloché dial — copper damier centre, blued wave engine-turning, silver chapter ring with Roman numerals. Small seconds at six, powered by the LJP7380. One of the rarest case materials in watchmaking, chosen for how it ages.

Material Study — Lumos

Material Study — Lumos

An exploration of lumicast as dial material — not as an accent, but as the dial itself. In darkness, the entire surface becomes light. Developed to understand what a watch looks like when lume is the design decision, not the detail.

Material Study — Triomphe Ceramic

Material Study — Triomphe Ceramic

The Triomphe case in white ceramic — a departure from steel. Orange guilloché dial in Carreau Tissé, silver chapter ring with Roman numerals, paired with a bespoke sky-blue FKM rubber strap. A study in how far the Triomphe platform can stretch without losing itself.

Complication Study — Rymd GMT

Complication Study — Rymd GMT

The first GMT complication explored under the Pedral name. A world map dial beneath a 24-hour inner bezel — two time zones, one glance. Introducing the new tonneau case in full brushed steel.

Dial Study — Zaire

Dial Study — Zaire

A flag rendered in sunburst. Emerald green outer dial, gold centre, a red small seconds at six — three colours that carry the weight of a nation's history. Heritage as a design language, not decoration.

Dial Study — Alumui Blue

Dial Study — Alumui Blue

Built for a client who wanted to carry his daughter's university colours on his wrist. Royal blue sunburst dial, orange small seconds — her colours, his watch. A commission where the brief was pride.

Prototype Study — Okapi Genesis

Prototype Study — Okapi Genesis

The design that bridged the first Okapi and what followed. A deep emerald green sunburst dial with small seconds at six — the original cushion case carrying the language of a new generation. The transition, not the arrival.

The Process

The Bespoke Journey

01

The Idea

It begins with something you can't find. A colour from memory. A material you've always wanted on your wrist. Or simply the feeling that nothing existing is quite right.

02

The Conversation

We talk. Sketches are made, discarded, refined. Once the brief feels inevitable, a deposit secures your place and production is scheduled.

03

The Making

Components are sourced. The dial is developed. Every detail confirmed before a single part is ordered. There is no rushing this step.

04

The Watch

It arrives as a finished object — not a configured product, but a watch that did not exist before you asked for it. The balance is settled before delivery.

If something here stayed with you, that is usually where it begins.

Not every enquiry becomes a watch. But every watch began as one.

Start the Conversation

Kevin responds personally within 24 hours · Commissions from €7,000