Limited Edition · 20 Pieces
The person who notices this watch already understands it.
€1,300
Lapis No.1
Sapphire crystal · Swiss automatic movement · HV1200 steel
Direct communication with Kevin — not a support team
Ships tracked & insured from Stockholm
Dial Editions
Lapis No.1
Deep lapis lazuli blue. A dial that commands the room. The sunburst guilloché catches the light differently with every angle.
5 pieces remaining
Frosted Flex
A frosted, architectural surface with a quiet confidence. Less is more. Until the light hits.
5 pieces remaining
Cosmic Tlt
The diagonal time display expression. A driving watch principle: read the time without turning your wrist.
Sold out
Laguna View
The classic expression of the Maestro. Same architecture, traditional time display.
Sold out
Selected: Lapis No.1
€1,300
The Watch
At 37mm, the monobloc tonneau case and fluted bezel frame a textured sunburst dial where lumed Roman numerals meet a diagonal time display. A detail most will pass over.
Hexagonal bracelet links follow the wrist's natural curve. The watch does not announce itself.
Fit & Dimensions
Case
37mm
Thickness
9.8mm
Lug-to-Lug
47.5mm
Strap / Bracelet
20mm
Wrist Range
15–20cm
The tonneau case carries differently from a round watch. Owners who typically wear 38–40mm describe it as wearing larger than expected. At 47.5mm lug-to-lug and 9.8mm thin, it sits flat and balanced on the wrist. The integrated bracelet follows the natural curve of the arm — it doesn't gap or shift.
Unsure about fit? Write to Kevin directly — he'll give you an honest answer.
The Diagonal Display
The diagonal time display is a driving watch principle. Read the time without turning your wrist. It is one of those decisions that, once understood, makes everything else seem obvious.
Kevin's Note
“Maestro is a dress watch for people who don't need to be told it's a dress watch. The tonneau case, the diagonal display, the hexagonal bracelet. Each decision has a reason. None of them are decorative.”
Kevin Pedral, Stockholm
Specifications
| Movement | Sellita SW200-1b · Swiss automatic · 38-hour power reserve |
| Case | 37mm tonneau · 9.8mm slim · 47.5mm lug-to-lug · 316L stainless steel · HV1200 scratch-resistant coating |
| Dial | Angled driver's dial — two-tier guilloché: rhombus centre, angular rooftops, sunburst outer ring · Classic non-angled dial with Roman numerals available |
| Crystal | Sapphire front & back · 5× internal AR coating · scratch-resistant |
| Bracelet | Integrated hexagonal links · 22.5mm at lugs, tapers to 18mm · HV1200 coating · quick-release |
| Strap | Customised Epsom leather strap included · 20mm |
| Lume | Swiss Super-LumiNova® BGW9 on hands and indices |
| Water Resist. | 100 meters / 330 feet |
| Warranty | 12 months international coverage for workmanship defects |
| VAT | Included for EU orders · Duties and taxes outside EU not included |
Complete Package
Tracked & insured delivery included. Price is final — no hidden fees, no import charges within the EU.
Value Perspective
Dress watches with Swiss Sellita movements, sapphire crystal, and an integrated bracelet. At the established houses: €2,800+. Without the overhead cost, the showroom, the retail chain, the advertising: €1,300. Edition of 20. The difference didn't disappear. It remains in the watch.
Before You Commit
I've never heard of Pedral before.
Kevin has been designing watches in Stockholm since 2015. Over 400 pieces delivered to collectors in 30+ countries. Reviewed by independent watch media and recommended by collectors who own dozens of other watches.
What if it doesn't work on my wrist?
Every piece ships with a 14-day return window after delivery. Case dimensions are listed in full in the specifications above. If you have doubts about sizing, write to Kevin directly — he responds personally.
What about production delays?
Timeline updates are sent directly from Kevin throughout production — not automated emails. If something changes, you hear it from the person responsible.
I can't see it in person before buying.
Most owners say the watch is better in person than in photos. High-resolution images and full specifications are available for every edition. The 14-day return policy exists precisely for this reason.
Edition of 20 · Frosted Flex
€1,300
Pre-order · Full payment secures your allocation · Ships in 4–6 weeks
From Maestro Owners
“Honestly, the diagonal display seemed like a gimmick to me at first. Then I wore it for a week and couldn't go back to a normal layout. It just makes sense once your wrist gets used to it.”
Pieter V.
Photographer · Amsterdam · Second Pedral purchase
“I wasn't sure about 37mm. I usually wear 40. But the tonneau shape carries the size differently. It wears bigger than you'd expect. The whole thing is more considered than the price suggests.”
Adrien L.
Investment Analyst · Lyon
Collectors on the list hear first.