Limited Edition · 20 Pieces
Maestro
The person who notices this watch already understands it.
€1,300
Edition of 20 · Frosted Flex
Lapis No.1
Limited Edition · 20 Pieces
The person who notices this watch already understands it.
€1,300
Lapis No.1
Dial Editions
The Watch
At 37mm, the monobloc tonneau case and fluted bezel frame a textured sunburst dial where lumed Roman numerals meet a diagonal time display. A detail most will pass over.
Hexagonal bracelet links follow the wrist's natural curve. The watch does not announce itself.
The Diagonal Display
The diagonal time display is a driving watch principle. Read the time without turning your wrist. It is one of those decisions that, once understood, makes everything else seem obvious.
Kevin's Note
“Maestro is a dress watch for people who don't need to be told it's a dress watch. The tonneau case, the diagonal display, the hexagonal bracelet. Each decision has a reason. None of them are decorative.”
Kevin Pedral, Stockholm
Specifications
| Movement | Sellita SW200-1b, Swiss automatic, 38-hour power reserve |
| Case | 37mm monobloc tonneau, stainless steel, HV1200 coating |
| Dial | Two-tier guilloché: rhombus centre, angular rooftops, sunburst outer ring |
| Crystal | Flat sapphire with internal Super-AR coating |
| Bracelet | Integrated hexagonal links, follows the wrist's natural curve |
| Lume | Swiss Super-LumiNova® BGW9 on hands and indices |
| Water Resist. | 100 meters / 330 feet |
Complete Package
Value Perspective
Dress watches with Swiss Sellita movements, sapphire crystal, and an integrated bracelet. At the established houses: €2,800+. Without the overhead cost, the showroom, the retail chain, the advertising: €1,300. Edition of 20. The difference didn't disappear. It remains in the watch.
Edition of 20 · Frosted Flex
€1,300
Pre-order · Full payment secures your allocation · Ships in 4–6 weeks
From Maestro Owners
“Honestly, the diagonal display seemed like a gimmick to me at first. Then I wore it for a week and couldn't go back to a normal layout. It just makes sense once your wrist gets used to it.”
Pieter V.
Photographer · Amsterdam · Second Pedral purchase
“I wasn't sure about 37mm. I usually wear 40. But the tonneau shape carries the size differently. It wears bigger than you'd expect. The whole thing is more considered than the price suggests.”
Adrien L.
Investment Analyst · Lyon
Collectors on the list hear first.