Limited Edition · 20 Pieces
Étiquette
Good taste. Questionable manners.
€1,100
Edition of 20 · Pre-order · First run
Only 5 pieces remaining
Soirée
Also available:
Estimated delivery: late Q1 / early Q2 2027 · Delivered in order of purchase
Limited Edition · 20 Pieces
Good taste. Questionable manners.
€1,100
Only 5 pieces remaining
Soirée
Estimated delivery: late Q1 / early Q2 2027 · Delivered in order of purchase
Pre-order · Full payment secures your allocation
Sapphire crystal · 316L steel · Miyota automatic or Swiss LJP D100
Direct communication with Kevin — not a support team
Tracked & insured shipping
Dial
Soirée
Black onyx dial, custom distorted Roman numerals in silver. The black-tie one.
5 pieces remaining
Movement
Bourgogne
Burgundy dial, custom distorted Roman numerals in silver.
5 pieces remaining
Nocturne
Black onyx dial with ivory musical-note indices.
5 pieces remaining
Ambiance
Ivory dial with colourful musical-note indices and blue hands. The one with questionable manners.
5 pieces remaining
Selected: Soirée · Automatic
€1,100
Free insured express shipping
or 3 interest-free payments of €366.67 with Klarna
Owners Only
As a small gesture of appreciation to those who have supported Pedral over the years, the purple Étiquette is reserved exclusively for existing Pedral owners. A quiet thank-you to those who believed in the brand before everyone else.
Purple dial, custom distorted Roman numerals in silver. Just ten pieces. No public allocation. Existing owners: write to Kevin directly to reserve yours.
The Watch
There are certain rules in watchmaking. Rules of proportion, symmetry, restraint and good taste. Étiquette acknowledges them — then politely ignores a few. Drawing from the architectural elegance of the Art Deco era, it reimagines the rectangular dress watch through exaggerated proportions, sculptural detailing and a healthy disregard for convention. At 27 × 43.7 mm, built on the golden ratio, and no more than 7.7 mm thick, its silhouette is deliberately unconventional: slim, elegant and slightly eccentric.
Within the case, custom Roman numerals — familiar, yet deliberately distorted — stretch across the dial with theatrical confidence, balanced by Pedral's signature inner dial frame. A faceted geodesic crown provides the finishing touch, while a finely tapered leather strap reinforces the watch's slender, vintage-inspired proportions. Restrained in dimensions, expressive in character. Rooted in tradition, yet entirely uninterested in following it too closely.
Fit & Dimensions
Case
27 × 43.7mm
Thickness
7.7mm max
Strap / Bracelet
20 → 18mm
At 27 mm wide and 43.7 mm long, Étiquette is built on the golden ratio, giving the case a balance that feels right before you know why. Its slender profile, no more than 7.7 mm, sits discreetly beneath a cuff, while a custom-fitted leather strap tapering from 20 mm to 18 mm completes its refined silhouette.
Unsure about fit? Write to Kevin directly — he'll give you an honest answer.
The Case
Multiple concentric grooves are CNC-machined into the stainless steel, following the case's elongated rectangular contours and softly rounded corners. Alternating brushed surfaces and polished bevels create subtle variations in reflection, so the case reveals different details as it moves with the wrist.
Kevin's Note
“Good design, much like good manners, is knowing the rules. And knowing precisely when to break them.”
Kevin Pedral, Stockholm
Specifications
| Price | €1,100 Automatic · €1,800 Swiss hand-wound |
| Movement | Automatic: modified Miyota 9015 — or LJP D100, Swiss hand-wound, 50-hour power reserve · Hours and minutes |
| Case | 27 × 43.7mm · Golden ratio proportions · 7.7mm maximum thickness · Subtly asymmetrical rectangle · 316L stainless steel |
| Case Detail | Concentric CNC-machined grooves · Brushed surfaces, polished bevels |
| Dial | Pedral signature inner dial frame · Soirée (black onyx) and Bourgogne: custom distorted Roman numerals · Nocturne (black onyx) and Ambiance: musical-note indices · Famille (purple) reserved for existing owners |
| Hands | Polished dress-watch hands |
| Crown | Pedral signature geodesic crown |
| Crystal | Sapphire with anti-reflective coating |
| Caseback | Solid stainless steel |
| Water Resist. | 5 ATM / 50 metres |
| Strap | Premium leather, lizard-pattern or Epsom · 20mm tapering to 18mm · Custom-fitted concealed lugs · Polished pin buckle |
| Status | Pre-order · Estimated delivery late Q1 / early Q2 2027, in order of purchase · Final specifications subject to prototype development |
Before You Commit
I've never heard of Pedral before.
Kevin has been designing watches in Stockholm since 2015. Over 400 pieces delivered to collectors in 30+ countries. Reviewed by independent watch media and recommended by collectors who own dozens of other watches.
What if it doesn't work on my wrist?
Every piece ships with a 14-day return window after delivery. Case dimensions are listed in full in the specifications above. If you have doubts about sizing, write to Kevin directly — he responds personally.
What about production delays?
Timeline updates are sent directly from Kevin throughout production — not automated emails. If something changes, you hear it from the person responsible.
I can't see it in person before buying.
Most owners say the watch is better in person than in photos. High-resolution images and full specifications are available for every edition. The 14-day return policy exists precisely for this reason.
What will it cost?
The Automatic, powered by a modified Miyota 9015, is €1,100. The Swiss hand-wound version, powered by the La Joux-Perret LJP D100, is €1,800.
When will it be delivered?
Delivery is expected between late Q1 and early Q2 2027, following prototype development in late Q4 2026 / early Q1 2027. Pieces are delivered in the order they were purchased — first come, first served. Final specifications, materials and availability are subject to prototype development.
Can I get the purple dial?
Famille, the purple dial, is reserved exclusively for existing Pedral owners — just ten pieces, with no public allocation. If you already own a Pedral, write to Kevin directly to reserve yours.
Edition of 20 · Pre-order · First run
€1,100
Free insured express shipping
or 3 interest-free payments of €366.67 with Klarna
Pre-order · Full payment secures your allocation · Estimated delivery: late Q1 / early Q2 2027 · Delivered in order of purchase
More questions? See our FAQ.
Beyond the Edition
When an edition is not quite yours, a bespoke commission begins from a blank sheet — designed with Kevin, made once, carrying only your name.
Explore Bespoke Commissions →Prototype updates and studio news. No noise.
