Limited Edition · 20 Pieces
The one that started everything.
ETA 7001
Sapphire crystal · Swiss automatic movement · HV1200 steel
Direct communication with Kevin — not a support team
Ships tracked & insured from Stockholm
Movement
ETA 7001
Swiss hand-wound. Slim, direct, reliable. The honest choice — everything in its right place.
5 pieces remaining
LJP7380
La Joux-Perret LJP7380. High-grade decorated. La Chaux-de-Fonds manufacture. The movement independent watchmakers choose when they refuse to compromise.
3 pieces remaining
Selected: ETA 7001
€2,800
Pre-order · 3–6 months delivery · Non-refundable · Full payment upfront
The Watch
The Okapi is defined by balance and restraint. Its 37mm cushion case combines rounded contours with precise architectural lines — a silhouette that reads as neither vintage nor modern. The watch that began the studio.
The frosted blue dial sits behind a coin-edge fluted flange. A slim chapter ring with lacquer-filled markings, guilloché small seconds at six, spear-shaped hands. Powered by the LJP7380. Nothing placed without reason. Nothing removed that should remain.
Fit & Dimensions
Case
37mm
Lug-to-Lug
47mm
Strap / Bracelet
18mm
Wrist Range
15–19cm
Cushion cases typically wear larger than their stated diameter. This one doesn't. The curved case back follows the wrist rather than sitting flat against it, and the weight is distributed across a wider surface. Owners consistently describe it as wearing smaller and lighter than the 37mm suggests — which, given the shape, is not what most expect.
Unsure about fit? Write to Kevin directly — he'll give you an honest answer.
The Dial
The guilloché small seconds at six catches light differently with every angle. The coin-edge flange frames the dial without competing with it. Details that take time to notice. They don't leave once you have.
Kevin's Note
“Okapi was not my first prototype. It was the first that felt inevitable. A balance of curve and edge, softness held in precision. The language wasn't planned — it surfaced. Ten years later, I understand it better. The new version doesn't transform it. It clarifies what was always there.”
Kevin Pedral, Stockholm
Specifications
| Movement | ETA 7001 or La Joux-Perret LJP7380 · Swiss hand-wound · La Chaux-de-Fonds manufacture · Choice of calibre at reservation |
| Case | 37mm cushion-shaped · 7mm thin · 47mm lug-to-lug · 18mm lug width · 316L stainless steel · HV1200 scratch-resistant coating |
| Dial | Deep blue frosted finish · Coin-edge fluted flange · Guilloché small seconds at 6 o'clock |
| Chapter Ring | Slim steel with fine lacquer-filled markings |
| Hands | Slender, spear-shaped. Clarity without excess. |
| Crystal | Sapphire with anti-reflective coating |
| Water Resist. | 5 ATM / 50 meters |
| Strap | 18mm quick-release leather with butterfly clasp · Integrated steel bracelet option |
| Caseback | Engraved "Designed in Sweden" · Sapphire exhibition window |
| Edition | 20 pieces · First run · Allocation-based · 3–6 months delivery |
Complete Package
Tracked & insured delivery included. Price is final — no hidden fees, no import charges within the EU.
Value Perspective
The LJP7380 is set at €3,900. A high-grade, decorated calibre from La Chaux-de-Fonds, typically found in watches positioned significantly higher. The ETA 7001 is set at €2,800. A classic, proven movement, executed here with the same level of care. Both sit below where the conventional pricing structure would place them. The difference isn't in the watch. It's in everything built around it elsewhere. This is simply where it felt right to place them.
Before You Commit
I've never heard of Pedral before.
Kevin has been designing watches in Stockholm since 2015. Over 400 pieces delivered to collectors in 30+ countries. Reviewed by independent watch media and recommended by collectors who own dozens of other watches.
What if it doesn't work on my wrist?
Every piece ships with a 14-day return window after delivery. Case dimensions are listed in full in the specifications above. If you have doubts about sizing, write to Kevin directly — he responds personally.
What about production delays?
Timeline updates are sent directly from Kevin throughout production — not automated emails. If something changes, you hear it from the person responsible.
I can't see it in person before buying.
Most owners say the watch is better in person than in photos. High-resolution images and full specifications are available for every edition. The 14-day return policy exists precisely for this reason.
Edition of 20 · 20 pieces · Allocation only
€2,800
Pre-order · Full payment secures your allocation · Ships in 4–6 weeks
Those Who Wore the Original
“I bought the original in 2018. Seven years later, it's still the one I reach for when I want something on my wrist that feels like mine. Not like everyone else's. I'm on the list for the new one, obviously.”
Marcus E.
Architect · Berlin · Original Okapi owner since 2018
“The original fumé sunburst had this restraint that I've struggled to find elsewhere, even at three or four times the price. Curious to see what the frosted dial does to it.”
Dr. Kenji N.
Surgeon & watch collector · Tokyo
Those on the list are reviewed first. No announcements. No noise.