Stockholm is not a watchmaking city. Switzerland has the Vallée de Joux. Germany has Glashütte. Japan has the Seiko campus in Shiojiri. Stockholm has IKEA, H&M, and a design tradition built on functionalism, restraint, and quiet confidence.
That tradition runs through every watch I make, whether I intend it or not. The clean lines. The deliberate negative space. The refusal to add elements that don't serve a purpose. These aren't always conscious design choices — they're the result of growing up in a city where less has always been more.
I work from a small studio in Södermalm. The space is spare: a desk, a loupe, reference watches, and shelves of prototypes that didn't make the cut. Natural light is everything — Stockholm's long summer days and dark winters both shape my design process.
In summer, the light is endless. The city doesn't sleep. My designs tend toward brightness, openness, optimism. In winter, the opposite: the studio is lit by desk lamps at 3pm, and the work turns inward. Darker dials. More texture. More attention to how a watch face catches limited light.
There's something about designing watches in a city that isn't known for them. No tradition to lean on. No established way of doing things. Just me, a studio, and the stubborn belief that Stockholm has something to add to the conversation.
Kevin Pedral
Founder & Designer, Pedral Watches