Watches and Art: Best of Both Worlds — The Boris Pjanić Capsule

The collaboration happened the way most good things happen — by accident.

I met Boris through a mutual friend in Stockholm. Boris, a contemporary artist known for work that blends geometric precision with organic forms, had never thought about watches. I had never collaborated with another artist. We had coffee. Then dinner. Then a six-month conversation about what happens when horology meets contemporary art.

The result was 'Watches and Art: Best of Both Worlds' — a capsule collection built around the Maestro platform. Boris contributed dial designs that reimagined his gallery work at 40mm scale. I handled the technical execution, translating brushstrokes and textures into printable dial art.

The capsule sold out on release. Not because of hype — because the watches were genuinely different from anything either of us had made alone.

What made the collaboration work was a shared belief: that the things worth making are the things that reward close attention. A Boris Pjanić painting reveals new details the longer you look. A Pedral watch does the same. Combining them wasn't a stretch — it was inevitable.

The capsule was limited, of course. Twenty pieces. They're gone now. But my relationship with the art world isn't. More collaborations are coming. Different artists, different approaches, same conviction: the best of both worlds.