Limited Edition · 10 Pieces
Étiquette Hebrew
Good taste. Spoken in Hebrew.
€1,100
Edition of 10 · Hebrew numerals
Only 5 pieces remaining
Tchelet
Also available:
Estimated delivery: late Q1 / early Q2 2027 · Delivered in order of purchase
Limited Edition · 10 Pieces
Good taste. Spoken in Hebrew.
€1,100
Only 5 pieces remaining
Tchelet
Estimated delivery: late Q1 / early Q2 2027 · Delivered in order of purchase
Made to order · Full payment secures your piece
Sapphire crystal · 316L steel · Hand-wound: modified Miyota 9015 or Swiss LJP D100
Direct communication with Kevin — not a support team
Tracked & insured shipping
Dial
Tchelet
Tchelet — Hebrew for sky blue. Lacquered ivory dial with custom distorted Hebrew numerals and hands in blue.
5 pieces remaining
Movement
Layla
Layla — Hebrew for night. Lacquered deep blue dial with custom distorted Hebrew numerals in ivory.
5 pieces remaining
Selected: Tchelet · Japanese Hand-Wound
€1,100
Free insured express shipping
or 3 interest-free payments of €366.67 with Klarna
Pre-order · 3–6 months delivery · Non-refundable · Full payment upfront
The Watch
Étiquette takes the rules of the rectangular dress watch — proportion, symmetry, restraint — and politely ignores a few. This edition goes one step further and tells the time in Hebrew. Custom Hebrew numerals, familiar yet deliberately distorted, stretch across the lacquered dial — blue on ivory, or ivory on deep blue — balanced by Pedral's signature inner dial frame. At 27 × 43.7 mm, built on the golden ratio, and no more than 7.7 mm thick, the case is slim, elegant and slightly eccentric.
Ten pieces, made to order. For a Bar or Bat Mitzvah, a wedding, a parent, a child — or for yourself, after years of wearing watches that spoke only in someone else's tradition. A faceted geodesic crown and a finely tapered leather strap finish it. Restrained in dimensions, expressive in character.
Fit & Dimensions
Case
27 × 43.7mm
Thickness
7.7mm max
Strap / Bracelet
20 → 18mm
At 27 mm wide and 43.7 mm long, Étiquette is built on the golden ratio, giving the case a balance that feels right before you know why. Its slender profile, no more than 7.7 mm, sits discreetly beneath a cuff, while a custom-fitted leather strap tapering from 20 mm to 18 mm completes its refined silhouette.
Unsure about fit? Write to Kevin directly — he'll give you an honest answer.
The Movement
Inside is a Miyota 9015 that Pedral has converted from automatic to manual winding and reworked into a rectangular movement measuring 27 × 20.6 × 3.5 mm. A round movement in a rectangular case leaves empty space; this one follows the shape of the watch. Without a rotor it stays at 3.5 mm, which is part of how the case stays at 7.7 mm. You wind it by the crown — the small ritual that comes with a hand-wound watch. Prefer Swiss? Tchelet and Layla are also available with the La Joux-Perret LJP D100, Swiss hand-wound, with a 50-hour power reserve.
Kevin's Note
“Some people have spent years wearing watches that were beautiful, but not entirely theirs. A numeral is the first thing you read on a dial. It should be able to speak your language.”
Kevin Pedral, Stockholm
Specifications
| Price | €1,100 Japanese hand-wound · €1,800 Swiss hand-wound |
| Movement | Hand-wound · Hours and minutes · Japanese: Pedral-modified Miyota 9015, converted from automatic to hand-wound, rectangular 27 × 20.6 × 3.5mm · Swiss: La Joux-Perret LJP D100, 50-hour power reserve |
| Case | 27 × 43.7mm · Golden ratio proportions · 7.7mm maximum thickness · Subtly asymmetrical rectangle · 316L stainless steel |
| Case Detail | Concentric CNC-machined grooves · Brushed surfaces, polished bevels |
| Dial | Lacquered · Ivory with custom distorted Hebrew numerals in blue, or blue with ivory numerals · Pedral signature inner dial frame |
| Hands | Polished dress-watch hands |
| Crown | Pedral signature geodesic crown |
| Crystal | Sapphire with anti-reflective coating |
| Caseback | Solid stainless steel |
| Water Resist. | 5 ATM / 50 metres |
| Strap | Premium leather, lizard-pattern or Epsom · 20mm tapering to 18mm · Custom-fitted concealed lugs · Polished pin buckle |
| Edition | 10 pieces · Made to order · Not part of the standard Étiquette run |
| Status | Pre-order · Estimated delivery late Q1 / early Q2 2027, in order of purchase · Final specifications subject to prototype development |
Before You Commit
I've never heard of Pedral before.
Kevin has been designing watches in Stockholm since 2015. Over 400 pieces delivered to collectors in 30+ countries. Reviewed by independent watch media and recommended by collectors who own dozens of other watches.
What about production delays?
Timeline updates are sent directly from Kevin throughout production — not automated emails. If something changes, you hear it from the person responsible.
I can't see it in person before buying.
Most owners say the watch is better in person than in photos. High-resolution images and full specifications are available for every edition, and Kevin answers questions personally before you order.
What will it cost?
Both versions are hand-wound. The Japanese version, powered by a Miyota 9015 that Pedral has converted to manual winding and reworked into a rectangular movement (27 × 20.6 × 3.5 mm), is €1,100. The Swiss version, powered by the La Joux-Perret LJP D100, is €1,800.
When will it be delivered?
Delivery is expected between late Q1 and early Q2 2027, following prototype development in late Q4 2026 / early Q1 2027. Pieces are delivered in the order they were purchased — first come, first served. Final specifications, materials and availability are subject to prototype development.
Can I return it?
The Hebrew edition is made to order for each buyer, so it can't be returned under the EU custom-goods exemption (Art. 16(c) of the Consumer Rights Directive). Your statutory warranty still applies in full. If you have any doubts about size or dial before ordering, write to Kevin directly — he responds personally.
Why Hebrew numerals?
Because the numerals on a dial can carry something of who you are. The Hebrew edition grew out of conversations with collectors looking for a watch that held their heritage — often as a gift, for a moment that matters. Ten pieces only, made to order.
Edition of 10 · Hebrew numerals
€1,100
Free insured express shipping
or 3 interest-free payments of €366.67 with Klarna
Pre-order · Full payment secures your allocation · Estimated delivery: late Q1 / early Q2 2027 · Delivered in order of purchase
More questions? See our FAQ.
Beyond the Edition
When an edition is not quite yours, a bespoke commission begins from a blank sheet — designed with Kevin, made once, carrying only your name.
Explore Bespoke Commissions →Prototype updates and studio news. No noise.
