Limited Edition · 10 Pieces
Good taste. Spoken in Eastern Arabic.
€1,100
Once this edition closes, it never returns.
Noor
Estimated delivery: late Q1 / early Q2 2027 · Delivered in order of purchase
Made to order · Full payment secures your piece
Sapphire crystal · 316L steel · Modified Miyota 9015, hand-wound
Direct communication with Kevin — not a support team
Tracked & insured shipping
Dial
Noor
Noor — light, in Arabic, Persian and Urdu. Lacquered black onyx dial with custom distorted Eastern Arabic numerals and hands in gold.
10 pieces remaining
Selected: Noor
€1,100
Free insured express shipping
or 3 interest-free payments of €366.67 with Klarna
Pre-order · 3–6 months delivery · Non-refundable · Full payment upfront
The Watch
Étiquette takes the rules of the rectangular dress watch — proportion, symmetry, restraint — and politely ignores a few. This edition tells the time in Eastern Arabic numerals. Custom numerals, familiar yet deliberately distorted, stretch in gold across a lacquered black onyx dial, framed by Pedral's signature inner dial frame. At 27 × 43.7 mm, built on the golden ratio, and no more than 7.7 mm thick, the case is slim, elegant and slightly eccentric.
Ten pieces, made to order. For those whose families counted in this script — across the Arab world and, in a closely related form, across Persian-speaking countries. A faceted geodesic crown and a finely tapered leather strap finish it. Restrained in dimensions, expressive in character.
Fit & Dimensions
Case
27 × 43.7mm
Thickness
7.7mm max
Strap / Bracelet
20 → 18mm
At 27 mm wide and 43.7 mm long, Étiquette is built on the golden ratio, giving the case a balance that feels right before you know why. Its slender profile, no more than 7.7 mm, sits discreetly beneath a cuff, while a custom-fitted leather strap tapering from 20 mm to 18 mm completes its refined silhouette.
Unsure about fit? Write to Kevin directly — he'll give you an honest answer.
The Movement
Inside is a Miyota 9015 that Pedral has converted from automatic to manual winding and reworked into a rectangular movement measuring 27 × 20.6 × 3.5 mm. A round movement in a rectangular case leaves empty space; this one follows the shape of the watch. Without a rotor it stays at 3.5 mm, which is part of how the case stays at 7.7 mm. You wind it by the crown — the small ritual that comes with a hand-wound watch.
Kevin's Note
“A numeral is the first thing you read on a dial. It should be able to speak your language.”
Kevin Pedral, Stockholm
Specifications
| Price | €1,100 |
| Movement | Pedral-modified Miyota 9015 · Converted from automatic to hand-wound · Rectangular movement, 27 × 20.6 × 3.5mm · Hours and minutes |
| Case | 27 × 43.7mm · Golden ratio proportions · 7.7mm maximum thickness · Subtly asymmetrical rectangle · 316L stainless steel |
| Case Detail | Concentric CNC-machined grooves · Brushed surfaces, polished bevels |
| Dial | Lacquered · Black onyx with custom distorted Eastern Arabic numerals in gold · Pedral signature inner dial frame |
| Hands | Polished dress-watch hands |
| Crown | Pedral signature geodesic crown |
| Crystal | Sapphire with anti-reflective coating |
| Caseback | Solid stainless steel |
| Water Resist. | 5 ATM / 50 metres |
| Strap | Premium leather, lizard-pattern or Epsom · 20mm tapering to 18mm · Custom-fitted concealed lugs · Polished pin buckle |
| Edition | 10 pieces · Made to order · Not part of the standard Étiquette run |
| Status | Pre-order · Estimated delivery late Q1 / early Q2 2027, in order of purchase · Final specifications subject to prototype development |
Before You Commit
I've never heard of Pedral before.
Kevin has been designing watches in Stockholm since 2015. Over 400 pieces delivered to collectors in 30+ countries. Reviewed by independent watch media and recommended by collectors who own dozens of other watches.
What about production delays?
Timeline updates are sent directly from Kevin throughout production — not automated emails. If something changes, you hear it from the person responsible.
I can't see it in person before buying.
Most owners say the watch is better in person than in photos. High-resolution images and full specifications are available for every edition, and Kevin answers questions personally before you order.
What will it cost?
€1,100. This edition is hand-wound only, powered by a Pedral-modified Miyota 9015 — reworked into a rectangular movement (27 × 20.6 × 3.5 mm) that follows the shape of the case.
When will it be delivered?
Delivery is expected between late Q1 and early Q2 2027, following prototype development in late Q4 2026 / early Q1 2027. Pieces are delivered in the order they were purchased — first come, first served. Final specifications, materials and availability are subject to prototype development.
Can I return it?
The Eastern Arabic edition is made to order for each buyer, so it can't be returned under the EU custom-goods exemption (Art. 16(c) of the Consumer Rights Directive). Your statutory warranty still applies in full. If you have any doubts about size or dial before ordering, write to Kevin directly — he responds personally.
Why Eastern Arabic numerals?
Because the numerals on a dial can carry something of who you are. Eastern Arabic is the script many families across the Arab world counted in — and, in a closely related form, across Persian-speaking countries. Ten pieces only, made to order.
Edition of 10 · Eastern Arabic numerals
€1,100
Free insured express shipping
or 3 interest-free payments of €366.67 with Klarna
Pre-order · Full payment secures your allocation · Estimated delivery: late Q1 / early Q2 2027 · Delivered in order of purchase
More questions? See our FAQ.
Beyond the Edition
When an edition is not quite yours, a bespoke commission begins from a blank sheet — designed with Kevin, made once, carrying only your name.
Explore Bespoke Commissions →Prototype updates and studio news. No noise.
