Privacy policy

Version 1.0 – Effective: 23 October 2025
Compliant with the EU General Data Protection Regulation (GDPR) and UK GDPR

Overview

This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our website and online store (the “Service”). It also explains your privacy rights and how the law protects you. By using the Service, you agree to this Policy.

Controller

Pedral Design Studio AB (PEDRAL Watches)
Sveavägen 117A, 113 49 Stockholm, Sweden
VAT No.: SE559484427501
Email: info@pedral.watch
Website: https://www.pedral.eu

Pedral Design Studio AB is the Data Controller responsible for your Personal Data under the GDPR.

Key Definitions

Account: A unique account to access parts of the Service.
Company, we, us, our: Pedral Design Studio AB (PEDRAL Watches).
Cookies: Small text files placed on your device to operate, analyse, and personalise the Service.
Device: Any device that can access the Service (computer, phone, tablet).
Personal Data: Any information relating to an identified or identifiable individual.
Service: The website and online store at https://www.pedral.eu.
Service Provider (Processor): A person or company processing data on our behalf (hosting, payments, logistics, analytics, communications).
Usage Data: Data collected automatically when using the Service (e.g., IP address, browser type, pages visited).
You: The individual using the Service, or the company/legal entity on whose behalf the individual uses the Service.

Data We Collect

Personal Data you provide: contact details (email, name, phone, address, country, city, ZIP/postcode), order details (products purchased, delivery preferences, returns/warranty), account credentials you create, and messages you send us.
Usage Data (automatic): IP address, browser type/version, device identifiers, operating system, referral URLs, pages visited, time and date of visits, time on page, clickstream and diagnostic data. On mobile, we may also collect device type, OS, unique IDs, and mobile browser.

Cookies and Tracking

We use cookies, tags, pixels, and similar technologies to operate the site, remember preferences, analyse performance, and—where you consent—support marketing. You can manage preferences via your browser and our cookie banner. Blocking some cookies may impact functionality.

Types of cookies:
– Strictly necessary (session) – essential for site operation and account access.
– Preferences (persistent) – remember your choices such as language or region.
– Analytics (persistent) – help us understand traffic and usage.
– Marketing (persistent, consent-based) – used to show relevant advertising.

See our Cookie Policy for full details and management options.

How We Use Personal Data (Purposes And Lawful Bases)

We process Personal Data under the following lawful bases as required by the GDPR:

Purpose	Description	Lawful Basis
Provide and maintain the Service	Processing and fulfilling orders, handling payments, returns, and warranties	Contract; Legitimate Interests
Communicate with you	Order confirmations, service notices, and updates	Contract; Legal Obligation; Legitimate Interests
Customer support	Manage inquiries and support tickets	Contract; Legitimate Interests
Improve and secure the Service	Analytics, testing, security monitoring, fraud prevention	Legitimate Interests
Marketing	Informing you about similar products and special offers	Legitimate Interests; Consent where required
Legal compliance	Tax, accounting, regulatory obligations	Legal Obligation
Business transactions	Mergers, acquisitions, or restructuring	Legitimate Interests

Sharing Your Data

Service providers (processors): hosting, payment processors (e.g., Stripe, Klarna, PayPal, Mondido), logistics and carriers, analytics, communications, and security vendors.
Business partners: co‑branded services or joint promotions.
Corporate transactions: mergers, acquisitions, or asset transfers.
Authorities: to comply with legal obligations or protect rights, safety, and property.
With your consent: where you agree to additional sharing.

All processors are contractually bound to handle your data only as instructed by us and in accordance with GDPR Article 28.

Data Retention

We retain Personal Data only for as long as necessary to fulfil the purposes outlined above. This includes retention for legal, tax, accounting, or reporting requirements.
– Order and transaction data: up to 7 years (legal requirement).
– Account data: until deletion or inactivity for 24 months.
– Marketing data: until consent is withdrawn.
Usage Data is retained for a shorter period unless needed for security or diagnostics.

International Transfers

Your data may be processed outside the EEA/UK. When we transfer Personal Data internationally, we implement safeguards such as:
– Standard Contractual Clauses (SCCs) approved by the European Commission, and
– UK International Data Transfer Addendum, where applicable.
These ensure an adequate level of data protection consistent with GDPR.

Security

We apply appropriate technical and organisational measures to protect your Personal Data, including encryption in transit, restricted access, monitoring, and employee confidentiality training.
However, no online system is completely secure, and absolute protection cannot be guaranteed.

Your Rights (GDPR)

You have the following rights under GDPR and UK GDPR: – Access your Personal Data (Article 15) – Rectify inaccurate data (Article 16) – Erase your data (“Right to be Forgotten”, Article 17) – Restrict processing (Article 18) – Portability – receive your data in a transferable format (Article 20) – Object to processing (Article 21) – Withdraw consent (Article 7(3)) at any time without affecting prior lawful processing

To exercise your rights, contact info@pedral.watch.
If unresolved, you may lodge a complaint with your local Data Protection Authority. In Sweden: Integritetsskyddsmyndigheten (IMY) – imy.se.

Children’s Privacy

The Service is not directed to children under 13. We do not knowingly collect data from minors. If you believe a child has provided data, contact us immediately. Where parental consent is required, we will seek verification before processing.

Third-Party Links

Our Service may contain links to third‑party websites. We are not responsible for their content or data practices. Please review their respective privacy policies.

Changes To This Policy

We may update this Policy periodically. Significant changes will be notified via email or a prominent notice. Please review this page regularly for the latest version.

Contact

For questions or to exercise your privacy rights, contact us: – Email: info@pedral.watch
– Post: Pedral Design Studio AB, Sveavägen 117A, 113 49 Stockholm, Sweden