The story of pedral is a bit different from what you might expect. It’s not about ancient watches handed down for generations or skills perfected in prestigious schools. It starts with a dreamer, Kevin, the heart and soul behind Pedral, who faced the door of rejection from a prestigious Swedish watchmaking institution. Instead of seeing this as a setback, Kevin saw it as a calling. With a determination as relentless as the ticking of a clock, he made a vow: ”If they won’t accept me, so be it. I’ll create my own path.”

And with that, Pedral came to life—not merely as a brand, but as a testament to perseverance, creativity, and the unwavering conviction that the only true barriers are the ones we set for ourselves. Pedral stands as a beacon for all who dare to dream big and refuse to be confined by the expectations of others.