The imperfectly perfect microbrand
Designed in Sweden, embraced worldwide
Different by design
Based in Stockholm, Pedral isn’t just a watch company—we’re an artistic concept lab crafting limited-edition timepieces that blur the lines between function, art and self-expression.
Our ethos? Defy norms, push boundaries, and deliver unmatched quality.
We invite you to join us on this journey, where timekeeping transforms into an art form, and every watch tells a unique story.
A rare collection within your reach
Each model in our collection radiates an audacious retro-futurism, balanced by minimalist elegance— a nod to the rich essence of understated Swedish design.
The vibrant colour palettes of the dial echoes the diversity of cultures and places across the globe, shaping timepieces that are as captivating as they are reliable.
Our refusal to compromise allows us to explore uncharted artistic territory and craft timepieces with fluid, organic lines that seamlessly embrace your wrist.
To ensure exceptional service and cultivate a special bond with every collector, we limit annual production to a mere 20 pieces per model release and color.
PEDRAL
Imperfectly perfect
Enhance your style with have one-of-a-kind prototypes beyond our main collections.
Each piece is a marvel of uniqueness, boasting top-tier Swiss or Japanese movements and stunning dial artistry.
These reference prototypes, never to be replicated, are treasures of rare beauty.
Embrace the charm of imperfection as each watch tells its own story: from benevolent charity donations to collector’s prized possessions, and raffle winners’ treasures.
Just like you, these prototypes are imperfectly perfect.
Contact us for pricing and ordering details
PEDRAL
Craftmanship
Our Stockholm atelier, the heart of our creation, is where the craftsmanship of each timepiece is meticulously inspected, ensuring adherence to the highest standards of quality and comfort. We offer more than just a watch; we provide a distinctive treasure that transcends boundaries, a sublime statement of character and style.
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